Innocent Gen Z

In this project, my partner and I rebranded Innocent Drinks to better connect with Gen Z. We introduced a new energy drink line with two flavours—Tropical and Açai Berry power source is guarana, a natural caffeine source. The goal was to create a healthy, energizing option for busy young people.

We researched competitors like Red Bull and smaller smoothie brands to understand Gen Z’s preferences. This led to bold, colourful label designs and fun taglines like “Stay Woke.” We also added a QR code linking to a page about guarana’s benefits to keep it interactive.

Finally, we did a professional photoshoot using green screen, lighting, and fruit props to capture the brand’s sporty, energetic vibe. The outcome was a set of vibrant visuals that match the fresh, playful spirit Gen Z loves.