Innocent Gen Z Rebrand
Creator: Susanna Ciecwierz
Role: Editor & Photographer & Graphic Designer
Date: December 2024
Client: Innocent Drink
We rebranded Innocent Drinks with a bold Gen Z focused energy drink line featuring Tropical and Açai Berry powered by natural caffeine from guarana. Inspired by competitor research, we created colourful labels, playful taglines, and interactive QR codes, then brought the sporty vibrant brand to life through a professional prop filled photoshoot.
Final Advertisment Material
Behind The Scenes
