Rags & Tags

Rags & Tags is a tailoring brand focused on turning old clothes into fresh, stylish pieces all with sustainability in mind. Their motto? “Turn your old garms into shiny new charms.”

For this project, my team of five created a forward thinking marketing campaign to bring the brand to life. We developed everything from a logo and website to posters, a video ad, a radio spot, and social media content all centered around the idea of repurposing fashion with creativity and care.

We worked collaboratively, combining our strengths to keep the vision consistent. Along the way, we ran a full SWOT and competitor analysis to shape strong, value driven strategies. The goal was to build brand awareness, promote sustainable fashion, and spark future collaborations.